Advertising with Air Traffic Management

The Market

Air traffic is forecast to double over the next 20 years, putting further pressure on the air traffic control (ATC) infrastructure worldwide. As the primary function of ATC is to prevent the collision of aircraft both in the air and in on the ground, equipment manufacturers in this market have to respond to the increased demands of tightening budgets and increased activity.

Ageing systems will further drive industry growth and despite recent economic setbacks in the air transport industry, the market for next generation ATC equipment remains strong. One major example is the highly anticipated communications, navigation, and surveillance/air traffic management (CNS/ATM) network. As manufacturers and airlines migrate to the new technologies, systems and procedures that will support air transportation in the future, the market should experience substantial growth.

Though the industry has suffered some setbacks, air traffic growth will remain the driving force for enhancing ATC infrastructure which will, in turn, impact on ground and air adoption rates.

A recent study by Frost and Sullivan commented:
“Air traffic control service providers and manufacturers who are able to contribute to abating airway and airport congestion will be in a beneficial position as ATC enters the era of technological diversity. Modernization initiatives represent a major, global effort that will be accompanied by outstanding revenue potential.”

Editorial Profile

Air Traffic Management is the only dedicated magazine covering all aspects of the ATM and CNS (Communications, Navigation & Surveillance) industry.

Published for over 15 years, it is widely regarded by the industry as the most influential and respected magazine in its field. Air Traffic Management’s independent status has led to frequent nominations for journalism industry awards.

Coverage of the big issues facing the industry such as putting the Next Generation Air Transportation Systems in place for the US, the equally ambitious plans in Europe known as SESAR and the extraordinary boom in aviation across the Asia Pacific Rim, continues to provide a startling insight into the real progress of some of these ground breaking initiatives.

Each issue of Air Traffic Management offers hard hitting, independent editorial about key aspects of the business. From the drive towards space-based air traffic management, to the integration of cockpit datalink technology or the development of ground surveillance and precision- landing systems our authoritive journalists aim to keep the industry’s senior personnel informed of changes in this crucial market.

Readership and circulation

Air Traffic Management is an independent publication with no direct links to and CNS/ATM trade or government organisations and, as a result, our readers know that they can rely upon us to provide unbiased, trustworthy industry news, analysis and opinion

Each issue of Air Traffic Management is distributed to over 3,000 leading executives of the world’s ANSPs, CAA airports, airlines’ turnkey manufacturers and technology providers.

Air Traffic Management is the only paid for magazine within the ATC industry which means our readers are actively seeking the information that we present providing the perfect environment for you to communicate with senior decision makers and influencers within the industry. Subscribers receive 4 issues of the magazine per year and have instant access to all the breaking news, updates and the extensive online archive that is available through our website www.airtrafficmanagement.net

The product

  • A4
  • Established in 1993
  • Perfect Bound
  • Frequency quarterly
  • 3,000 copies per issue distributed

A creative approach

Advertorials

Advertorials are a proven way of blending an advertising theme into an editorially styled feature, thereby delivering a very strong message to new and existing customers. Air Traffic Management can write and design an advertising feature based on your business, products and services from information supplied by you.

Supplements/Promotional Material

Airports International magazine can design, write and produce your promotional material in a variety of languages, sizes and specifications. We can also distribute your supplements through Air Traffic Management magazine at the shows we attend or via direct mail to a particular target market.
Reprints

Articles that have featured in Air Traffic Management are an excellent way to promote your company at events and through direct mail. The reprints can range from 2 – 12 pages and can be re-designed to carry your advertising message.

Gatefold, Outserts, Loose Inserts

Air Traffic Management can accommodate single and double gatefolds, outserts and loose inserts. This creative form of marketing can have a huge impact when you are launching new products/services

Media Pack

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Advertising Terms and Conditions

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